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You can read a little bit more about the above-mentioned topics in the article linked below.

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The sarcophagus wasn’t the only thing discovered in the tomb, there was also an alabaster head of a man who some believe could represent the person who is buried within the coffin.

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Most ancient tombs discovered in Egypt were looted in one era or another, often leaving archaeologists with a limited understanding of the person inside. This untouched artifact gives the eager team a rare opportunity to uncover the mummy for themselves….Some people suggested the sarcophagus coupled with the recent discovery of a Neolithic henge in Ireland is either a sign of an impending apocalypse… or a very extravagant marketing scheme for a new Indiana Jones movie.

It’s important to close on the note that, not all which has been discovered is presented to us. We live in a world of secrecy, millions of pages of documents are classified every single year, for anybody to study the true history of, let’s say America, it would truly be impossible because it’s incredibly difficult to get something that actually reflects the truth.

I like to use the United States as an example, specifically, the National Security Agency (NSA) which was founded in 1952, its existence was hidden until the mid 60’s. Even more secretive is the National Reconnaissance Office (NRO), which was founded in 1960 but remained completely secret for 30 years.

What about archaeological discoveries, have they been kept from us? What about the Naszca mummies that were discovered in Peru? And all of the other discoveries within the realms of archaeology, like giants , completely left out of the historical record?

Historial and archaeological discoveries have the power to completely change what we know about human history and the origins of humanity. It wouldn’t be surprising that any artifact or physical traces of past life that don’t fit within the frame of accepted knowledge, or within the theory of evolution, to be completely unknown to humanity. This is one of many ways the global elite contain their control over humanity, and over the story of humanities origins.

Definitely, something to think about…

As far as the coffin goes, it looks they’re going to open it for sure…

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Not long ago, Egyptian Archaeologists discovered a huge 2,000-year-oldsealed coffin, and as you’d imagine, they want to open it to...

Erik Brynjolfsson is less pessimistic. An MIT economist who co-authored Womens Ws GelNimbus 18 Gymnastics Shoes Blue Asics Cheap The Cheapest mlOHp3e
, he thinks automation won’t necessarily be so bad. The Luddites thought machines destroyed jobs, but they were only half right: They can also, eventually, create new ones. “A lot of skilled artisans did lose their jobs,” Brynjolfsson says, but several decades later demand for labor rose as new job categories emerged, like office work. “Average wages have been increasing for the past 200 years,” he notes. “The machines were creating wealth!”

The problem is that transition is rocky. In the short run, automation can destroy jobs more rapidly than it creates them—sure, things might be fine in a few decades, but that’s cold comfort to someone in, say, their 30s. Brynjolfsson thinks politicians should be adopting policies that ease the transition—much as in the past, when public education and progressive taxation and antitrust law helped prevent the 1 percent from hogging all the profits. “There’s a long list of ways we’ve tinkered with the economy to try and ensure shared prosperity,” he notes.

Will there be another Luddite uprising? Few of the historians thought that was likely. Still, they thought one could spy glimpses of Luddite-style analysis—questioning of whether the economy is fair—in the Occupy Wall Street protests, or even in the environmental movement. Others point to online activism, where hackers protest a company by hitting it with “denial of service” attacks by flooding it with so much traffic that it gets knocked off­line.

Perhaps one day, when Uber starts rolling out its robot fleet in earnest, angry out-of-work cabdrivers will go online—and try to jam up Uber’s services in the digital world.

“As work becomes more automated, I think that’s the obvious direction,” as Uglow notes. “In the West, there’s no point in trying to shut down a factory.”

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Clive Thompson is author of , and a contributing writer to the and . Photo: Tom Igoe.

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However you gather the information, once you get it, you should be able to sit down with your marketing team and clearly state your company's strengths, weaknesses, opportunities, and threats. Once you have a clear understand of your SWOT, it's time to define your brand.

Developing or refining a corporateidentity is a five-step process that aims to clearly define what your brand stands for: its goals, its personality, the emotions you want people to experience when they come into contact with your brand, and a clear conveyance of that identity through a positioning statement. Here's what you'll need to create to do that:

A vision statement describes what you want your company to become in the future. It should be aspirational and inspirational. Ideally, the statement should be one sentence in length and should not explain how the vision will be met. (Don't worry, that'll come later.)

When developing your vision, keep these questions in mind:

To give you an idea of what you should end up with, take a look at JetBlue's vision statement :

JetBlue Airways is dedicated to bringing humanity back to air travel."

A mission statement defines the purpose of the company. It should be simple, straightforward, articulate, and consist of jargon-free language that's easy to grasp. It should be motivational to both employees and customers. When crafting your mission statement, keep these tips in mind:

To give you an idea of what a good mission statement looks like, take a look at The Walt Disney Company's :

The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The company's primary financial goals are to maximize earnings and cash flow, and to allocate capital toward growth initiatives that will drive long-term shareholder value."

Say, what? That's right, your essence. This sounds fluffy, but seriously, you need to develop an "essence."

The essence of the company speaks to the intangible emotions you want your customers to feel when they experience the brand. A brand's essence is the representation of the company's heart, soul, and spirit, and is best described with one word. When defining the essence of your brand, consider these points:

Here are some great samples of brands' essences:

Just as with humans, a brand's personality describes the way a brand speaks, behaves, thinks, acts, and reacts. It is the personification of the brand:the application of human characteristics to a business. Forexample, Apple is young and hip, whereas IBM is mature and set in its ways.

What personality do you want to put forth when people experience your brand?

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